Category Manager

Job Description

Responsibilities:
·        Develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets.
·        Leads a team that provides category insights and proposals by analysing marketing and customer data and monitoring relevant marketing conditions.
·        Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities.
·        Provides effective promotional materials.
·        Develops special arrangements with vendors to enhance product promotions.
·        Devise long-term development strategies for product categories.
·        Place appropriate orders to ensure product availability that meets consumer demands.
·        Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.
·        Collaborate with buyers and merchandisers to expand product categories.
 
Requirements:
 
·        Proven experience as category manager or similar role.
·        Solid knowledge of category management, marketing and sales principles.
·        Understanding of data analysis and forecasting methods.
·        An analytical mind with a strategic ability.
·        Previous experience in working based on targets.
·        Excellent communication and people skills.